When Safiri came to us, they were already delivering remarkable, well-curated tours across East Africa—immersive journeys filled with beauty, culture, and adventure. But while the experiences spoke for themselves, the brand didn’t. The visual identity lacked distinctiveness, the messaging didn’t capture the emotional richness of travel, and their online presence wasn’t communicating the premium quality they offered.

We began with a full brand audit to understand Safiri’s strengths and opportunities. From there, we developed a refreshed brand strategy to align their identity with their vision of authentic, responsible, and inspiring travel. Together, we created a warm yet adventurous tone of voice, crafted compelling narratives, and designed a cohesive visual identity system that communicates Safiri’s values of discovery, cultural connection, and sustainability.

The new brand takes inspiration from East Africa’s landscapes—rich earthy palettes, organic textures, and contemporary typography that convey both elegance and adventure. The brand mark is a modern emblem of movement and connection, symbolizing the journeys Safiri creates and the bonds they foster between travelers and destinations.

With this refined identity, Safiri now presents itself to the world with clarity, charm, and confidence. Across their website, marketing collateral, and social media, every touchpoint tells a cohesive story—strengthening trust, attracting the right travelers, and cementing their position as a leading name in authentic East African adventures.