For Kenyalink Consolidators, I designed and developed a website that communicates professionalism while simplifying the journey for customers who want to track and manage shipments easily.

1. Brand Foundation First

Before designing the site, I strengthened the Kenyalink brand identity:

• Brand positioning rooted in reliability and transparency

• Clean, bold color palette inspired by global logistics

• Polished typography for a corporate yet modern look

• Refined messaging emphasizing efficiency & customer support

• Updated visual elements to support credibility

This created a strong identity to guide the digital experience.

2. Research & Discovery

In the logistics industry, clarity is everything. My research included:

• Global standards for cargo & shipping websites

• User behavior when tracking cargo

• Competitor audits (local & international)

• Pain points: access to information, trust, and speed of updates

These insights formed the foundation of the website flow.

3. Wireframes & UX Structure

Based on user research, I mapped a UX that focuses on simplicity and trust:

• Straightforward homepage with main services

• Clear “Track Your Shipment” entry point

• Info sections that answer customer questions fast

• Portal flow for registered customers

• Calls to action woven through every page

The wireframes ensured the website worked like a real business tool, not just a brochure.