A rising creative company needed an elegant, design-forward website that showcases craftsmanship, strategy, and premium service delivery.
For Finches Sterling, I built a website that reflects the brand’s high-end aesthetic while highlighting its portfolio and capabilities.

1. Brand Foundation First

Before development, I established and refined the Finches Sterling brand identity:

• Brand strategy rooted in premium creativity

• Refined logo direction and visual style

• Neutral yet luxurious color palette

• Modern typography with a bold character

• A messaging tone that communicates excellence

This set the foundation for a visually elevated website.

2. Research & Discovery

To prepare the website direction, I explored:

• Competitor agencies and global premium design studios

• User expectations when browsing creative portfolios

• Layout trends for high-end digital agencies

• Communication needs for client acquisition

• Content flow for project storytelling

Insights ensured the website would feel modern, stylish, and professional.

3. Wireframes & UX Structure

The wireframes were crafted around clarity and visual impact:

• Clean homepage with a hero showcasing expertise

• Portfolio/gallery layout

• Service pages with structured offerings

• About page focusing on identity and value

• Contact form optimized for inquiries

The UX balances beauty and usability.