Finches Sterling had built a strong reputation for delivering safe, seamless, and memorable transportation and tour experiences across East Africa. Yet, while their service was consistently premium and trusted, their brand presentation lacked the cohesion and clarity to reflect the high standard they upheld. The visual identity and messaging didn’t fully capture their professionalism, reliability, and spirit of adventure.

We conducted a full brand audit and developed a refreshed brand strategy that positioned Finches Sterling as the benchmark for both corporate transport and luxury safari experiences. The process included refining the brand’s tone of voice to be confident, clear, and human; creating compelling messaging rooted in their values of reliability, safety, and purpose-driven adventure; and designing a cohesive visual identity system that works seamlessly across digital and print platforms.

Today, Finches Sterling presents itself with clarity and confidence to a diverse audience—from HR managers seeking dependable staff transport to travelers looking for unforgettable safaris. Their marketing materials, website, and social channels now reflect professionalism, trust, and the promise of journeys that connect people and places. This transformation has strengthened brand recognition, boosted customer loyalty, and opened the door to new corporate and tourism partnerships.

The revitalized visual identity draws inspiration from East Africa’s landscapes—blending earthy tones, bold typography, and organic textures to create a look that is both sophisticated and approachable. The refreshed brand mark embodies movement, connection, and exploration, representing the safe, reliable, and inspiring journeys Finches Sterling delivers every day.