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Web Development

EVoke Experiences Web

A premium event brand deserves a premium digital home.
For Evoke Experiences, I designed and developed a complete website that reflects the brand’s dual archetypes — The Creator and The Ruler — blending creativity with structure, elegance with precision.

1. Brand Foundation First

Before writing a single line of code, I built Evoke’s brand identity from the ground up:

  • Brand strategy & tone

  • Logo development

  • Color system + typography

  • Visual direction

  • Content voice & messaging

This meant the website wasn’t just a template; it became an extension of the brand.

2. Research & Discovery

Every website I create begins with understanding the client deeply. For Evoke, I carried out:

  • Competitor analysis (local & global event agencies)

  • User expectations & navigation behavior

  • Content structure needs (services, portfolio, process, booking flow)

  • Brand perception goals (luxury, trust, creativity)

The insights guided every design decision.

3. Wireframes & UX Layout

With clarity on user journey and brand feel, I created clean wireframes to map out:

  • Homepage flow

  • Service pages

  • About us structure

  • Contact / booking funnel

  • Mobile responsiveness

This stage ensured the website would be intuitive, high-end, and conversion-focused.

 

4. UI Design & Visual System

Using the brand identity system, I designed the interface with:

  • Minimal, high-end layouts

  • Sharp typography hierarchy

  • Grids and spacing for luxury aesthetic

  • Motion/interaction concepts

  • Visual storytelling for events

This is where the website truly began to feel “Evoke.”

5. Development (WordPress + Custom CSS/HTML)

I built the final site using WordPress for easy client management and added custom CSS and HTML to achieve precision beyond standard templates.
Process included:

  • Page building (Elementor/Block editor)

  • Customized layout sections

  • Optimized animations

  • Mobile-first adjustments

  • SEO structure & performance optimization

Every detail; spacing, interaction, and iconography was aligned to the brand.

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