A premium event brand deserves a premium digital home. For Evoke Experiences, I designed and developed a complete website that reflects the brand’s dual archetypes — The Creator and The Ruler — blending creativity with structure, elegance with precision.
1. Brand Foundation First
Before writing a single line of code, I built Evoke’s brand identity from the ground up:
Brand strategy & tone
Logo development
Color system + typography
Visual direction
Content voice & messaging
This meant the website wasn’t just a template; it became an extension of the brand.
2. Research & Discovery
Every website I create begins with understanding the client deeply. For Evoke, I carried out:
Competitor analysis (local & global event agencies)
With clarity on user journey and brand feel, I created clean wireframes to map out:
Homepage flow
Service pages
About us structure
Contact / booking funnel
Mobile responsiveness
This stage ensured the website would be intuitive, high-end, and conversion-focused.
4. UI Design & Visual System
Using the brand identity system, I designed the interface with:
Minimal, high-end layouts
Sharp typography hierarchy
Grids and spacing for luxury aesthetic
Motion/interaction concepts
Visual storytelling for events
This is where the website truly began to feel “Evoke.”
5. Development (WordPress + Custom CSS/HTML)
I built the final site using WordPress for easy client management and added custom CSS and HTML to achieve precision beyond standard templates. Process included:
Page building (Elementor/Block editor)
Customized layout sections
Optimized animations
Mobile-first adjustments
SEO structure & performance optimization
Every detail; spacing, interaction, and iconography was aligned to the brand.