When the founder of Mt. Kenya Explorer Safaris approached us, the company already had an inspiring story — a former porter turned expert mountain guide leading tailored adventures to Mount Kenya and beyond. But their brand identity told a different story. The outdated logo and inconsistent presentation didn’t reflect the authenticity, expertise, and adventurous spirit that set them apart.

We began by immersing ourselves in the company’s story, values, and competitive edge. Our goal was to create a refreshed brand that captured their explorer archetype, deep local knowledge, and commitment to sustainable tourism. We modernized their logo into a clean, versatile mark that embodies both the rugged beauty of Mount Kenya and the premium experience they deliver. The visual identity was expanded into a cohesive system with earthy, adventurous tones, bold typography, and flexible applications for print, digital, and merchandise.

Beyond visuals, we refined their brand messaging — crafting a tone of voice that is fearless, exciting, and rooted in authenticity. This new narrative speaks directly to their audience of nature enthusiasts and explorers, emphasizing exclusive access to less-traveled routes, personalized itineraries, and eco-conscious travel practices.

The rebrand gave Mt. Kenya Explorer Safaris a unified, professional presence that matches the quality of their guided adventures. Today, they present themselves with clarity and confidence, attracting travelers from around the world who seek unforgettable, meaningful journeys — and leaving behind a brand identity that finally reflects their expertise, passion, and purpose.