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Web Development
A sustainable tourism brand needed a digital experience that felt authentic, community-driven, and proudly Kenyan.
For Community Guides Nairobi Park, I built a complete website rooted in conservation, culture, and community impact, ensuring the digital identity reflected the company’s mission inside Nairobi National Park.
Before development, I established a full brand identity for Community Guides:
Brand strategy based on sustainability and community engagement
Logo refinements and visual direction
Earth-toned color palette inspired by the park
Clean typography for storytelling + clarity
A messaging style centered on authenticity and experience
This ensured the website felt natural, grounded, and aligned with the movement the company represents.
To design a strong tourism product, I researched:
How travelers search for Nairobi National Park experiences
User expectations for booking safaris
Competitor positioning (tour operators & local conservancies)
Key conversion drivers: trust, clarity, visual proof, reviews
Insights shaped a website that is both inspiring and functional.
I mapped out the core framework for a smooth user journey:
Hero storytelling that instantly conveys brand purpose
Trip cards + itinerary pages
Booking flow with multiple inquiry points
Conservation + community initiatives pages
Mobile-first navigation for quick information access
The structure was built to educate, inspire, and convert.
Leveraging the established brand identity, I crafted a UI that communicates trust and nature:
Warm tones and wildlife-inspired imagery
Clean grids, soft edges, and open spacing
Iconography aligned with eco-tourism
Visual hierarchy for easy scanning
Story-driven layouts to bring experiences to life
The result: a modern, nature-aligned digital brand.
I built the site using WordPress with heavy customization to balance functionality and visual storytelling:
Custom trip card layouts
Integrated booking forms
Responsive cross-device sections
Lightweight animations
Clean custom CSS for finer visual details
Everything was optimized for performance and search.
Before going live, I tested:
Mobile responsiveness
Speed & performance
Booking form functionality
Browser compatibility
Accessibility & readability
The final website launched as a clean, honest, and professional representation of Nairobi National Park tourism.